The brief.

Pure were commissioned to help brand and launch a rival website to We Buy Any Car for a national retailer group consisting of over 170 locations.

The solution.

Our team of design and online experts created a stand-alone brand for the web offering whilst paying homage to the retailer group it was for. It was important the identity of the website could be easily recognisable with elements made available to help with the promotion of the site once it was launched.

The results.

The website is live and delivers high enquiry levels across the entire retailer group whilst being marketed on a national basis using a mainly digital approach.