The brief.

To create and deliver an on-brand sales event for a volume manufacturer for their retailer network, a campaign that would drive high levels of ‘customer booked’ appointments and ultimately a high sales rate.

The solution.

Creatively ‘uncreative’, Pure designed, developed, and optimised a suite of brand-lead, personalised communications which were strategically sent to a section of each retailer’s database encouraging the user to secure their showroom appointment, at a time which suited them, via our market-leading Pure Infinity system.

The results.

Deemed a huge success the campaign delivered record-breaking sales weekend of the retailers for both new and used cars.